Experience

What’s the ask?

Implement profiling, segmentation and targeting for an Oncology brand in approx. 30 countries, for the first time with a centrally-driven approach.

What did Warn do?

1. Establish tight project management by defining and following a detailed project plan, actively managing risks and issues, etc.

2. Work with each country organization individually to ensure clarity and generate buy-in

What was the outcome?

1. Profiling, segmentation and targeting implemented successfully by 95%+ of countries, following the centrally-driven approach.

2. Necessary enablers, such as system changes, developed successfully.